The Case for the Research of Controversial Ideas — Recknsense

Innovation arises from new and often controversial ideas. Most of my business career has been focused on it. As an ‘innovation practitioner’ my job involves discovering and trying out new concepts to improve or create new customer experience. We’re spurred on by mottos like ‘Think Different’ or ‘Fail Fast’ or ‘Ask forgiveness not permission’. The more bold and audacious the ideas are…